PCCW Taxi Driver Program

29 January 2014
No Comments
1,930 Views
PCCW Taxi Driver Program


產品:的士司機指定優惠


時間:00:00 - 04:00


地點:茶廳餐(夜間的士司機熱點)


目標:200位的士司機


贈品:膳食劵 /傘 /的士司機相關用品


內容:的士司機於指定活動時間到餐廳,出示的士證,便可免費食一餐;進餐期間PCCW 推銷員會進行產品推廣。


人傳人工作:


1.按照客人預算,尋找不同的夜間的士司機熱點茶餐廳,商議司機指定晚餐及包場落訂


2.製作宣傳品例如傳單、易拉架、快閃台等


3.於電台落宣傳廣告並設24小時熱線供司機報名


4.每次聯絡一個的士商會,聯絡司機


5.場內佈置旗海及宣傳品


6.兩位工作人員作招待登記及派發記念品


7.幫客人預付場地膳食費用


Tips: 因為免費用膳,司機可能會”有大食大”,在第一天活動出現嚴種浪費食物,所以再期後的活動,都設定只有ABCD餐 每人一個餐。


No Comments


Leave a Comment

Portfolio


People Pass People


ONE STOP MARKETING agency focus on EVENT MANAGEMENT, BRAND BUILDING and SOCIAL MEDIA. Effective business model run by two founders as "single contact point" from planning to implementation, building a CUSTOM TEAM for your projects and deliver significant BUSINESS GROWTH!

Sales Promotion Program for PCCW
marketing-agency-hk
marketing-agency-hk
Sales Promotion Program for PCCW